In the world of architectural visualization, creating a stunning image requires more than just a few clicks. It involves digital heavy lifting—a combination of advanced technology, creative artistry, and expertise in 3D rendering. The Multidisciplinary Approach to 3D Rendering Architectural visualization is a multidisciplinary field. It brings together skills from architecture, design, photography, and digital […]

Next week a legion of professionals from a diverse collective of related industries, will emerge from the woodwork (pun intended), to attend the annual London Build Expo.

At its core, the renderization and 3D rendering process is the manipulation and the development of a 3D model into a pixel perfect image. Applying this methodology to a design process virtually allows the user to undergo phases of research and development until the optimal design is obtained. The freedom to experiment and alter designs without the need of any physical prototyping, allows for increased performance and effectiveness in manufacturing, directly resulting in decreased overhead costs and miscalculated errors. The use of this technology has been adopted by various industries to aid and speed up decision making processes. This has directly affected the growth of each subsequent market.

For the second consecutive year, our team could not come together to properly celebrate another twelve months of hard work and perseverance. This being said, we are not here to focus on the negative but to be grateful for all the positives which have emerged over the past year.

If the art market is at all on your radar, you have likely come across the million dollar bidding war for Beeple’s Everyday: The First 5000 Days (2021) which was sold for a whopping 69.3m on the Christie’s website yesterday, the 11th of March 2021. This is the most expensive NFT sold to date and the third most expensive artwork sold by a living artist. 

Describing the past year as unprecedented no longer comes as a shock to us as it did around March 2020. Unprecedented became the new normal. We have become accustomed to our mask wearing, social distancing days and we continue to power through the second year of social and economic disruption. Countless industries were affected by the pandemic; the architecture and design industry was not an exception. 

Having worked remotely, we came to see how efficient it is to schedule a zoom call and host a meeting within a couple of minutes. We miss the daily interactions or the office jokes, but the commuting time saved and the flexibility earned well make up for it. With a remotely working team, many companies have experienced flexibility which is very similar to the experience of outsourcing work to a specialized firm. Here is why outsourcing your architectural rendering will boost your ROI.

There are numerous reasons 3D rendering is replacing the interior photoshoot when it comes to launching furniture catalogues and campaigns. This has now been done for years and given the level of realism architectural renderization firms are able to achieve, the end result is practically indistinguishable from a professionally shot photograph.

When undergoing the sales and design process of a property, staging its interior is as integral as the structural walls that support it. Individuals do not simply want to purchase the beautiful open layouts and the spacious rooms; a livable space is what they are after! This is easily communicated through CGI renderings.

What are the major benefits of 3D renderization?